ANGOSTURA TAMBOO: DANCE TO THE BEAT OF OUR RUM

OVERVIEW

A new-to-world launch introduced Angostura Tamboo as a spiced rum rooted in the Carnival spirit of Trinidad & Tobago. Named after the traditional Trinidadian percussion instrument, the brand was built as an antidote to a category full of borrowed stories, expressing cultural truth through a vibrant, rhythmic visual world inspired by music, movement, and community. Spanning identity, campaign imagery, and social expression, the work positioned Tamboo as a joyful celebration of self-expression rather than just another party rum. The launch was recognized with Gold honors from The Spirits Business and the Hermes Creative Awards, and a Silver from the FAB Awards.