OVERVIEW

This above-the-line campaign was designed to define Balcones’ role in the emerging American Single Malt category. Cinematic storytelling and layered, artful visuals drew inspiration from the multidisciplinary artists behind the whisky and the influence of Texas on the liquid. Executed across broadcast, social, digital, and live brand experiences, the platform reframed Balcones as a creatively driven whisky brand and invited both new and existing audiences to see whisky differently.

balcones WHISKY: whisky from a new perspective

competencies

Integrated Campaign
Digital + Social
Brand Experience

Person holding a bottle of Balcones Lineage Texas Single Malt Whisky during sunset in a desert landscape.
A person pouring red wine from a bottle into a glass on a wooden barrel, with warm lighting and a blurred background.
A woman sitting on a windowsill holding a glass of whiskey, smiling, as she toasts with another person, with a bottle of Balcones Lineage whiskey on the windowsill.
Bottle of Balcones Lineage Texas whiskey and a glass with whiskey on a table, viewed through curtains with soft natural light.
Inside a tunnel with water spraying from pipes on the ceiling and a long black pipe running down the center, illuminated by bright light at the end.
A bottle of Balcones Lineage Texas single malt whiskey lying on a bed of barley grains.
Industrial equipment with large copper pipes arranged vertically in a boiler room or mechanical facility.
Four people tasting whiskey around a bar in a distillery, with bottles of alcohol on the counter.
A person holding a bottle of Balcones Lineage Texas Single Malt Whiskey outdoors through tall, dry grass.
Large copper pipes and industrial equipment in a brewery or distillery facility.
A person standing in a dimly lit storage or warehouse area surrounded by stacked barrels or drums, with a beam of light illuminating the person's profile.
A man with long hair and a beard, wearing glasses and a black shirt, sitting at a table with several bottles of liquids, in a room with wooden walls.

WEBSITE & DIGITAL

Smiling woman holding a colorful cocktail with a cherry and pineapple garnish, wearing sunglasses on her head and a red bandana around her neck.

EVENTS

A man with light skin, red hair, and a beard, wearing a black baseball cap and a white T-shirt, is smiling and holding a drink. A woman with darker skin, wearing glasses and a green cap, is in the background.
A black wood building with large white letters on the front that say 'Balcones Retreat'. The building has two windows, some string lights hanging from the roof, and a small plant in front. The address 1205 is visible on the side.
An outdoor event at Balcones Distilling with a live band playing on a small stage, surrounded by people socializing and enjoying drinks on a sunny day.
People lining up at Balcones Retreat event with large promotional banner displaying bottles of whiskey and the event date 2024.

PARTNERS
Agency: Sidecar
Executive Creative Director: Greg Saunders
Associate Creative Director: Ryan Casey
Art Director: Lauren Juenger
Designer (Web): Griffin Orser
Production: Take Care Productions
Director: Jared Hogan
Photographer: Antonio Santos

MORE PROJECTS