GHOST TEQUILA: DEATH TO THE MARGARITA

OVERVIEW

This integrated campaign pronounced the classic margarita dead and made a spectacle of it. What began as a full-page obituary in The Boston Herald escalated into a public funeral for the bland, everyday margarita, turning category convention into cultural theater. Built to steal attention on a scrappy budget, the work rejected safe, predictable tequila rituals and positioned the Perfectly Spicy Margarita as the only margarita worth ordering. In addition to garnering more than 1.63M views on social, The campaign was later recognized as a finalist for the Shorty Awards.