FEVER-TREE MIXERS: MIX WITH THE BEST

OVERVIEW

As Fever-Tree expanded in the US, I led art direction across a multi-year effort to unify the brand and clarify how mixers pair with spirits. We first reimagined the global G&T wheel into a refined, US-focused visual identity that spanned retail, digital, and e-comm. Building on that foundation, we created an evergreen campaign that showcased all 12 SKUs, strengthened the brand’s color world, and elevated the tree mark as a hero element. Through seasonal and still-life shoots, we produced a premium, flexible asset library adopted globally. The work contributed to +23% growth, established Fever-Tree as the #1 Best-Selling and Top Trending Mixer by Drinks International, and earned Gold at the Hermes Creative Awards.