FEVER-TREE MIXERS: MIX WITH THE BEST

OVERVIEW

As Fever-Tree expanded in the US, I led art direction across a multi-year effort to unify the brand and clarify how mixers pair with spirits. We first reimagined the global G&T wheel into a refined, US-focused visual identity that spanned retail, digital, and e-comm. Building on that foundation, we created an evergreen campaign that showcased all 12 SKUs, strengthened the brand’s color world, and elevated the tree mark as a hero element. Through seasonal and still-life shoots, we produced a premium, flexible asset library adopted globally. The work contributed to +23% growth, established Fever-Tree as the #1 Best-Selling and Top Trending Mixer by Drinks International, and earned Gold at the Hermes Creative Awards.

competencies

Visual Idenity & Core Assets
Content

Advertisement for Fever-Tree mixers featuring three bottles of flavored soda and tonic water, with a glass of mixed beverage garnished with an orange peel on a wooden tray, against a green background with a tree shadow design.
Advertisement featuring Fever-Tree tonic water bottles with a gin and tonic cocktail garnished with lemon and herbs, promoting mixing your own gin and tonic with natural ingredients.
A hand pouring clear tonic water from a Fever-Tree bottle into a wine glass with an orange slice, with three different Fever-Tree soda bottles—club soda, lime & yuzu, and pink grapefruit—placed on a marble slab, with a halved orange and green leaves next to them and a blue background with a tree shadow.
A bottle of Fever-Tree sparkling pink grapefruit beverage and a glass filled with the drink, garnished with a grapefruit wedge, on a marble surface against a pink background with a floral shadow.
A bottle of Bulleit bourbon whiskey, two bottles of Fever-Tree ginger beer, a copper mug filled with ice, lime slices, and mint, all on a wooden board with a shadow of a tree on a yellow background.
A hand pouring Fever Tree British Cola soda from a glass bottle into a glass filled with ice and lime wedges, on a wooden board with additional lime wedges and a spoon, against a pink background with a silhouette of a tree.
Infographic displaying pairing suggestions for different alcoholic drinks with Fever-Tree mixers: Ginger Highballs (whiskey, rum, scotch, brandy, cognac) paired with ginger ales; Spanish Style Tonicas (vermouth, gin, vodka) paired with tonic waters; Ginger Beer (whiskey, bourbon, vodka) paired with ginger beer; Club Soda and Sparkling (tequila, mezcal, amari, aperitif, vodka) paired with club soda and sparkling water. Instruction to mix three-quarters of your drink with the mixer, and highlighting the importance of choosing the right mixer for optimal flavor.
A store shelf displays various beverages, including tonic waters, ginger beer, vodka, gin, and soda, with promotional signage about making Spanish style tonic drinks.
Display of Fever-Tree premium ginger beer bottles and boxes with informational sign about ginger beer.

PARTNERS
Agency: Sidecar
Executive Creative Director: Greg Saunders
Art Director: Lauren Juenger

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