Ghost tequila: let’s ghost

OVERVIEW

Ghost Tequila set out to relaunch with a look and voice as bold as its spicy profile. The campaign introduced a bright, confident visual system and an unapologetic tone designed to establish Ghost as a true challenger in the category. Built under a tight timeline and budget, the work captured the high-energy social moments the brand is made for, making it clear that playing it safe isn’t part of the Ghost mindset.