Ghost tequila: let’s ghost

OVERVIEW

Ghost Tequila set out to relaunch with a look and voice as bold as its spicy profile. The campaign introduced a bright, confident visual system and an unapologetic tone designed to establish Ghost as a true challenger in the category. Built under a tight timeline and budget, the work captured the high-energy social moments the brand is made for, making it clear that playing it safe isn’t part of the Ghost mindset.

competencies

Visual Identity & Core Assets
Integrated Campaign
Digital + Social

Close-up of two people sitting on bar stools; one person wearing red cowboy boots and the other in black shoes, holding a bottle of Ghost tequila with a bar setting in the background.
People pouring ghost spicy liquor into a shot glass at a table with playing cards and drinks.
Two women smiling and laughing, holding up cocktails with lime slices, at a table with playing cards, a Ghost energy drink, and a smartphone, in a lively restaurant or bar setting.
A smiling woman with dark skin and braided hair behind a bar, holding a cocktail shaker, with bottles of alcohol on shelves behind her.
Advertising poster on a subway train for Ghost Tequila, featuring a woman in red, with the text 'The Only Tequila Made For Life's Perfectly Spicy Moments'
Billboard advertisement for Ghost Tequila featuring a group of people having fun and running, with a large bottle of Ghost Spirit Blanco Tequila on the right side of the billboard.
Television screen displaying an advertisement for GHOST tequila with three colorful cocktails on a table, a bottle of GHOST tequila, and animated text promoting margaritas, with various control icons below.
Promotional display of Ghost tequila and cocktails, featuring a bottle of Ghost tequila, three colorful cocktails with watermelon slices, and a beer on a wooden counter. Two promotional signs with images of cocktails, and a black brick wall background.
Three women enjoying a sunny outdoor gathering, sitting on a couch, wearing sunglasses, holding drinks, and smiling cheerfully.
A woman with dark hair is holding three limes in front of her eyes, smiling, in a modern kitchen. There are various drinks, pastries, and strawberries on the table in front of her.
A group of friends at a party dancing, laughing, and drinking cocktails in a dimly lit venue.
Four people at a table in a bar or restaurant, two women in the foreground are leaning close to each other, one whispering into the other's ear, with a bottle of ghost pepper flavored liquor and a cocktail with a lime wedge on the table. Two other women are in the background, one watching and smiling.
A woman with long dark hair, wearing sunglasses on her head, a white outfit, sitting outdoors on a sunny day, smiling and laughing. There are two bottles of Ghost spicy liqueur, a bowl of strawberries, a slice of cake, and other snacks on the table around her.
Top-down view of a group of people with tattooed arms and painted nails, gathered around a table with colorful spots, a bottle of Ghost Spirit, and glasses of drinks with lime slices.

PARTNERS
Agency: Sidecar
Associate Creative Director: Ryan Casey
Senior Art Director: Lauren Juenger
Designer: Mary Toscano
Director: Blake Nelson
Photographer: Anne-Marie Halovanic

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