GRAN CORAMINO: CORAMINO CUP
OVERVIEW
This annual live competition celebrateS hardworking nightlife bartenders through a high-energy event designed to feel as demanding as the craft itself. Hosted by Kevin Hart in Las Vegas, The Coramino Cup brought together 15 of the country’s top bartenders to compete in physically demanding, nightlife-inspired challenges. The experience translated the brand’s “Hard Work Tastes Different” ethos into bold staging, dramatic entrances, and a championship trophy moment, creating a spectacle that honored both skill and grind. The work earned a 2025 Event Marketer Ex Award.
competencies
Event Visual Identity
Brand Experience
PARTNERS
Agency: Sidecar
Executive Creative Director: Greg Saunders
Art Director: Lauren Juenger
Awards: 2025 Event Marketer Ex Award Winner