GRAN CORAMINO: CORAMINO CUP

OVERVIEW

This annual live competition celebrateS hardworking nightlife bartenders through a high-energy event designed to feel as demanding as the craft itself. Hosted by Kevin Hart in Las Vegas, The Coramino Cup brought together 15 of the country’s top bartenders to compete in physically demanding, nightlife-inspired challenges. The experience translated the brand’s “Hard Work Tastes Different” ethos into bold staging, dramatic entrances, and a championship trophy moment, creating a spectacle that honored both skill and grind. The work earned a 2025 Event Marketer Ex Award.

competencies

Event Visual Identity
Brand Experience

Black wall with gold geometric accents, illuminated circular sign reading 'Goran Cormino Tequila, 100% Agave' with logo, black railing, and potted plant in the foreground.
Close-up of two tequila bottles on a bar counter with bartender and another person in the background, blurred.
A man in a matching jungle-themed outfit with tigers and leaves, wearing sunglasses, standing with arms raised in front of a stage backdrop that reads 'The Coramino Cup 2023'.
A man with glasses and tattoos, wearing a floral shirt and beige pants, standing inside a metallic structure with lights, at the 2023 The Gormano Cup event.
Woman celebrating and smiling at the GORAMING Cup 2023 event, standing under a sign with event name.
Panel discussion at a photography event with four speakers seated at a table on stage, microphones in front of them, and an audience watching, some recording with phones, in a room with geometric wall decorations and a large light above.
A diverse group of people at the Comedy Co. Club, celebrating an event. They are smiling, clapping, and laughing, with some holding microphones. The background features a black wall with the club's logo and lighting equipment overhead.

PARTNERS
Agency: Sidecar
Executive Creative Director: Greg Saunders
Art Director: Lauren Juenger
Awards: 2025 Event Marketer Ex Award Winner

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