MAKER’S MARK: A TOAST TO REMARKABLE NYC

OVERVIEW

This campaign reintroduced Maker’s Mark to New York City’s younger, poly-cultural drinkers by celebrating the one thing they already felt deeply connected to: the city itself. Rather than borrowing relevance, the platform positioned the brand as a genuine admirer of New York, inviting consumers to raise a toast to the people, places, and individuality that make the city remarkable. Expressed through a custom microsite, OOH, paid media, partnerships, and a marquee live event, the work blended bold visuals with a communal call to action and delivered AN AVERAGE strong engagement OF 7.5% across digital and social channels with a total of 125M engagements total.