MR BLACK: THE ORDER OF THE ESPRESSO MARTINI

OVERVIEW

This immersive experience inducted bartenders and tastemakers into Mr Black’s Order of the Espresso Martini at Tales of the Cocktail. Framed as a tongue-in-cheek coffee cult, the activation celebrated true espresso martini culture through ritual-driven design, atmospheric staging, and specialty cocktails crafted by top partner accounts. Music, tarot readings, and devotional visual details transformed the evening into a playful ceremony that reinforced Mr Black’s role as a champion of serious coffee cocktails.