RÉMY MARTIN: 4 ON THE FLOOR

OVERVIEW

This immersive live experience expanded Rémy Martin’s “Life Is a Melody” campaign into a physical environment where skate palace met speakeasy. Designed to bring music, cognac, roller skating, and community together, the experience relied on bold spatial design, atmospheric lighting, and carefully curated visual moments to create a high-energy setting. Rolled out across five events, the activation welcomed over 1,000 attendees and generated more than 782 million social impressions, translating the campaign’s harmony-driven ethos into a shared, real-world celebration.

competencies

Event Visual Identity
Brand Experience

Neon sign with a roller skate and text promoting Remy Martin x Usher's event '4 On The Floor', with rows of roller skates displayed below the sign.
Neon sign with the word 'SKATE', a roller skate illustration, and musical notes.
Four women standing in front of a wooden wall with neon sign that reads 'Après Skate,' two women wear black outfits, one wears a beige crop top and skirt, and one wears a brown dress.
A man roller skating in a party or club setting, wearing a red and white varsity jacket, black shorts, and black roller skates with red accents, surrounded by other people who are also in fashionable clothing.
People roller skating in a dimly lit indoor venue with a large screen overhead displaying an image of a chessboard with few chess pieces, and warm overhead lighting.
Three people roller skating on a circular area in front of the famous "Welcome to Las Vegas" sign at night. The scene is lit with warm lighting, with a large golden statue of a jet skier as a backdrop, surrounded by a water fountain.
A display of Rémy Martin cognac bottles arranged on a black stand with a tiered pyramid of glasses on top, set against a pink swirling light background.
Back of a beige satin jacket with embroidery reading 'Rémy Martin x Usher' and a logo with a winged foot and the number 4.
A woman smiling while receiving a cocktail from a bartender in a dimly lit bar, with another bartender in the background.
Person roller skating on a wooden floor in a dimly lit indoor space, wearing a beige satin shirt with text and logo on the back, black shorts, and socks.
Close-up of a person wearing black roller skates, black knee-high socks, and black shorts, standing on a wooden floor.
Three people enjoying a party, laughing, and holding cocktails. The background features a billboard advertising Rémy Martin X Usher.

PARTNERS
Agency: Sidecar
Executive Creative Director: Greg Saunders
Art Director: Lauren Juenger
Designer: Griffin Orser

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