SIPSMITH: A SWAN AMONGST DUCKS

OVERVIEW

This global relaunch reasserted Sipsmith’s originality in a craft gin category it helped create. A refined visual language rooted in emotional craft and timeless detail positioned the brand as a true original rather than another entrant in a crowded field. Through hero key visuals and still imagery inspired by luxury fragrance and heritage lifestyle cues, the work elevated how Sipsmith shows up worldwide—confident, considered, and unmistakably crafted.

competencies

Visual Identity
Core Assets

Advertisement for Sipsmith London Dry Gin featuring a bottle of gin on a textured copper stand, with green paper and decorative elements in the background. Text reads: 'Be a Swan Amongst Ducks' and 'Hand Crafted in Small Batches'.
A bottle of SIPSMITH London Dry Gin placed on a copper-colored pedestal, with a green background featuring the text 'Be a Swan Amongst Ducks' and details about the gin.
A bottle of Sipsmith London Dry Gin and a gin and tonic cocktail garnished with a lemon wedge on a copper stand, set against green decorative paper or fabric backdrop.
Bottle of SipSmith London Dry Gin and a cocktail with lime and mint on a copper-colored stand, surrounded by green abstract background.
Three bottles of SIPSMITH London gin with different labels—Lemon Drizzle, London Dry, and Sloe—are displayed on a textured copper stand, set against a green background with decorative cutouts.
A bottle of Sipsmith London Zesty Orange Gin displayed on a small copper pedestal inside a white niche, framed by a green and patterned black and gold arch.
A bottle of Sipsmith London gin with a pink label featuring a swan design, displayed on a copper-colored pedestal inside a white niche, framed by green decorative structures.
A clear glass bottle of Sipsmith London Lemon Drizzle gin displayed on a small, round, metallic stand inside a white curved niche with green and brown patterned framing.
The image shows a green-colored toolkit box titled 'Visual Identity Toolkit' from SipSmith London, with a bottle of gin on a copper pedestal inside a partially open window on the box, set on a marble surface.
Storefront window advertisement for Sipsmith London gin, featuring a large image of a gin bottle and text that reads: "New Bottle Same Swan" and "Hand crafted in small batches."
Display stand promoting SipSmith London Dry Gin, featuring bottles, glasses, and advertising graphics with the slogan "Be a Swan Amongst Ducks".
Display stand for Sipsmith London gin featuring bottles, mini bottles, and promotional signage emphasizing handcrafted small batch production and the new Bottle Same Swan branding.
Open green box with Sipsmith London logo, showing decorative interior pattern.

PARTNERS
Agency: Sidecar (Lead) & Purple Creative (Partner)
Executive Creative Director: Greg Saunders
Art Director: Lauren Juenger
Photographer: Martin Wonnacott

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