STAUNING WHISKY: HALLØJ

OVERVIEW

This campaign launched DANISH WHISKY, Stauning, in the U.S. with a brand world rooted in Scandinavian principles of form, function, and thoughtful craft. The “Danish by Design” platform translated Stauning’s whisky-making ethos into a minimal, confident visual system inspired by architecture, natural textures, and vintage Danish furniture advertising. Rolled out across experiential, OOH, retail, and PR, the launch centered on the Rye & Records listening bar experience and established Stauning as a distinctly considered presence in the American whisky landscape.

competencies

Visual Identity & Core Assets
Integrated Campaign
Digital + Social

A promotional graphic for Stauning Danish Whisky featuring a bottle of rye whisky, a glass filled with whisky, and a whisky cork, with a modern, minimalist design and text that says "Hallej, Pleased to Meet You."
Poster featuring a bottle of Stauning Danish whisky, with a glass filled with whisky, and a sketch of a whisky glass and bottle on a light background. The text reads "Hello, Pleased to Meet You."
Outdoor cityscape with tall modern glass buildings and a billboard advertising Danish rye whiskey.
City sidewalk with pedestrians walking past a storefront covered in posters, including beer advertisements and signs about parking restrictions and tow zones.
A promotional display for Stauning Danish Whisky featuring bottles, tasting glasses, and a sign with a large whisky bottle image, set on a wooden cart with branding.
A black bottle of Stauning Danish whisky inside a wooden display box with floral and whisky-themed graphics, lighted from below.
Display stand with bottles of Stauning Danish whisky.
Advertisement for Stauning Danish Rye Whisky on a bookstore shelf, featuring a black bottle with a detailed gold illustration and a blue promotional flyer with product information.
A branding display and bar area for 'Stauning Danish Whiskey' with a large backdrop featuring the brand name, shelves with whiskey bottles, books, and promotional materials, a small bar counter with whiskey bottles and glasses, a floor mat with the word 'Hallej', and a separating wall with a floral design and a blue mushroom-shaped decorative object on top.
An interior view of a waiting area with two orange armchairs and a small black coffee table positioned between them, against a beige wall. On the wall, there is a large framed poster titled "STAUNING DANISH WHISKY" featuring a modern building illustration and text about the distillery process.
Display window showcasing a bottle of Stauning Danish whisky on a wooden pedestal, surrounded by decorative grass and wildflowers, with floating plants and flowers against a cloudy sky background.
Two boxes with minimalist design; one blue with bold text stating "This is a Whisky Glass," the other with an illustration of a glass filled with whiskey and the text "Stauning Danish Whisky."
A white paper shopping bag with blue polka dots and light blue ribbon handles, featuring a small image of a whisky glass and text that says "STAUNING Danish Whisky".
A flyer promoting Danish whisky, featuring a large image of modern blue buildings and text with information about the distillery, including local grains, floor malted barley, fermentation process, small pots stills, and cask experiments.
A tasting menu for Danish whisky featuring three options: Rye, Kaos, and Smoke, each with descriptions. There is a glass of amber whisky on the left side.
Poster advertising Stauning Danish Whisky with an illustration of a record player and a bottle of whisky.

PARTNERS
Agency: Sidecar
Associate Creative Director: Ryan Casey
Art Director: Lauren Juenger
Designers: Griffin Orser (lead), Mary Toscano & Priya Kral
Awards: Hermes Creative Awards - Platinum & Graphis Design Awards - Silver

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