STAUNING WHISKY: HALLØJ

OVERVIEW

This campaign launched DANISH WHISKY, Stauning, in the U.S. with a brand world rooted in Scandinavian principles of form, function, and thoughtful craft. The “Danish by Design” platform translated Stauning’s whisky-making ethos into a minimal, confident visual system inspired by architecture, natural textures, and vintage Danish furniture advertising. Rolled out across experiential, OOH, retail, and PR, the launch centered on the Rye & Records listening bar experience and established Stauning as a distinctly considered presence in the American whisky landscape.