WHISTLEPIG WHISKEY: GOLD ‘N’ GROCER

OVERVIEW

We transformed a lower Manhattan bodega into the Golden ’N’ Grocer, a whiskey-soaked WhistlePig takeover that blended classic bodega culture with the brand’s irreverent farm charm. The experience swapped the bodega cat for a bodega pig and packed the space with playful details, including custom lotto tickets, a branded newspaper, limited-edition products, classic snack bites, and free pours from an influencer bartender playing the neighborhood bodega guy. Familiar, unexpected, and highly shareable (270k+ views), the activation turned an everyday corner store into a culturally fluent brand moment with New York edge.

competencies

Visual Identity
Brand Experience

Front view of a storefront named 'Gold 'n' Grocer' with a sign indicating whiskey, maple syrup, pigs, and it has a red and black checkered awning. There is a person walking past the store, a yellow bench, hay bales, and decorative items like a golden pig and a black firefighter statue outside the entrance.
Inside a whisky shop with a white marble counter, bottles of whisky, a chalkboard menu, promotional signs, and a coffee machine.
A person in a red and black checkered shirt holding a yellow cup of creamy beverage with citrus zest on top, in a grocery or coffee shop setting.
People entering a store decorated for Christmas, with a large sign reading 'Time to PIG Out,' a golden pig statue outside, and holiday-themed decor inside.
Inside a store decorated with red, white, and black themed signage and banners promoting pork products such as ham, bacon, and sausage. Shelves are stocked with various packaged food products, and a counter with a small basket of apples and some jars is visible. The ceiling is painted in a rustic blue color.
Shelves stocked with various pig-themed products and food items, including bags labeled 'Big Pig Chow,' cereal boxes, bottles, and boxes of waffles.
Display case with two gold pig-shaped bottles labeled 'Whistlepig Aged 10 Years' and promotional signs for lottery-style tickets and a bottle of Whistlepig whiskey, surrounded by Christmas greenery.
Person taking a photo of a yellow promotional flyer titled 'A WHOLE LOTTO PIG' with their smartphone. The flyer features images of whiskey bottles and a QR code. There are three whiskey bottles on the table in the background.
A man in a black coat and beanie holding a tote bag filled with gold-wrapped gifts and candy. People stand in the background outside a shop with a sign that reads "BIG".
A man shopping for maple syrup in a vending machine wrapped in gold foil, with Christmas decorations around it.
A person taking a photo of a black piglet in a pen at a petting zoo, with a sign that reads 'WhistlePig Whiskey' in the foreground.

PARTNERS
Agency: Sidecar
Associate Creative Director: Ryan Casey
SENIOR Art Director: Lauren Juenger
Designer: Mary Toscano
Copywriter: Alyssa Loffredo

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